This
article is sequel to the article titled, “Pursue Your Heart’s Desire.” It is an
article that explains how a full-time house wife turned her boring lifestyle to
a fulfilling and prosperous one. To read the article, click here: PURSUIT OF DESIRE.
Here
in this article, we are going to discuss the success secret of this woman’s
life and business.
In
the Enterprise and Finance Counselling Clinic (EFCC) organised by the National
Directorate of Employment (NDE) on Thursday August 25, 2011, at Zone 1, Wuse,
Abuja, Nigeria, I had the privilege of listening to this enterprising and
inspirational housewife cum business tycoon.
NDE is an agency of the Federal Government of
Nigeria saddled with the responsibility of job creation through
entrepreneurship training.
It
has been the usual practice of NDE that in all their programmes, they always
ensure that those they would use as resource persons in their programmes are
those whom they have trained or those that have benefited from them. This woman
happened to be one of them.
Grabbing
the microphone and with a broad smile, she shared with us how she switched from
the life of boredom to become a Chief Executive Officer (CEO) of her
multi-million naira furniture company.
In
this article, I have distilled 13 inspirational and valuable lessons from the
woman’s success story as shared by her. I urge you to read through this article
and also endeavour to apply what you read. You too can do something to turn
your life around for the better.
i.
Don’t
Die of Boredom
Don’t die of boredom;
do something about it. If you are not satisfied with any circumstance or
situation you are in, don’t surrender to it. Look for the solution. The truth
is, you are not created to be ruled or overwhelmed by circumstances. You need
not allow yourself to be bored by any circumstances. Get agitated and start
looking for concrete solution to the boring life you are living in.
ii.
Follow
Your Heart
Don’t try to be like
other people. Other people may like to do certain things they love, but if it
is not your interest to do same, don’t try to be one. If you try to be one,
life will be boring for you.
Stop wasting your
time trying to be like others. The truth is, you can never achieve true success
and fulfilment by choosing to be like others. If you choose to be like others,
you are not likely going to be the best God wants you to be.
The secret of
fulfilment is: follow your heart. Don’t seek the approval of any person. Once
you are convinced that your heart’s desire does not infringe on other people’s
rights, or violate the laws of God, go after it. WHAT WILL DISTINGUISH YOU IS
WHAT YOU GIVE YOURSELF TO.
The woman gave her
whole self to furniture making and became extremely successful and fulfilled.
iii.
Stick
to Your Opinion
Don’t expect others
to reason or think the way you do. Don’t expect everybody to agree with
anything you are doing and don’t expect others to believe in your goals and
aspirations.
What others think is
wrong, may be the right thing for you. People don’t really know what you are
good at, what you are passionate about and what will make you great in life.
They don’t know about your capabilities; it is only you that know what you love
doing and what you are capable of doing.
People did not take
the woman serious for going into furniture making. They thought she was out of
her senses, but she proved them wrong. IF YOU ALLOW PEOPLE’S OPINION TO
INFLUENCE WHAT YOU DO IN LIFE, YOU CAN NEVER BE THE BEST THAT GOD WANTS YOU TO
BE. Never be afraid of people’s opinions. Their opinions are not as important
as yours.
IF YOU ARE CONVINCED
ABOUT WHAT YOU SET OUT TO DO, DON’T LET ANY PERSON’S OPINION PREVENT YOU FROM
DOING IT. Stick to your own opinion. Pastor Femi Emmanuel, initiate of Living
Spring Church International said, “Your inner conviction creates your outer
condition.
It is your CONVICTION that helps you to switch
from boredom to a fulfilling life. When you are convinced about anything you
wish to achieve, don’t allow any person’s point of view to influence you. Stick
only to your own opinion.
iv.
Take
Your Business Serious
When the woman bought
furniture tools and started repairing and making furniture, it was like a joke.
She was not taken serious by anybody. But she took herself serious. For others,
what she was doing was senseless, but for her, she was into serious business
and so gave all her heart to it.
Others may not take
you serious, but you must not fail to take yourself serious. Believe in your
goals and aspirations. Believe in what you are doing. When you believe in what
you are doing, you can never be discouraged by any person or thing. It is when
you are not sure of what you are doing that you will be quickly discouraged and
frustrated. Take everything you are doing serious, for as the woman said,
“Business is not a joke.”
v.
Get
Down to Work
“When you start working”,
says the female business tycoon, “you will inspire others to be serious in
life. When they see you working, they will be encouraged to go and find
something worthwhile to do.”
The importance of
getting down to work is that you are not only being fulfilled, you are also
encouraging others to find true success and fulfilment. You need to realise
that others are watching you. When they find you busy all the time, they will
be encouraged to do something worthwhile too.
There is the problem
of the “folding up of the arm” (laziness) in the country today. Many people are
idle. They don’t want to work. When people are idle, poverty will continue to
ravage the land.
In the National Radio
Network News sometime lasy year 2011, it is reported that poverty rate has gone
up to 69% and that 71.5% of the populace are poor in the country.
And government is
also not helping matters. I believe if people are willing to work and
government is willing to create jobs for those who cannot employ themselves,
poverty will be reduced to the barest minimum.
Let us encourage each
other by getting down to work. Hard work pays. It is laziness that kills. As
you inspire others through your hard work, you will also be inspired the more
to work harder. As you work harder, so also you progress faster.
vi.
Set
Good Example
The female business
tycoon is not an arm chair CEO. She is the CEO that believes in setting good
examples for her staff to follow. For her, management goes beyond sitting down
in the office and dishing out instructions to your staff. You have to be there
to supervise, to check work standard, and to show them how things should be
done.
Staff are motivated
when you set quality standard for them to follow. When they come to know that
you don’t compromise quality standard for anything, they will learn to focus
their energy on meeting the standard.
According to her,
“Make people think about good things they can do by setting the example.”
vii.
Know
Your Work
In any business,
trade, vocation, or profession you are engaged in, it is essential that you
know the nitty gritty of it. Know what you are doing like the back of your
hand.
It is the knowledge
and skill you acquire that will enable you to successfully maintain standard,
supervise your staff and dish out relevant instructions for purpose of
maintaining your set quality standard.
Your knowledge and skill are also relevant at
the initial stage of your business when you are not yet able to employ workers
to work for you. As the CEO and employee of your own business, your knowledge
and skill are indispensable. The woman’s knowledge and skill enabled her to
single handedly take her business from the scratch to a flourishing one.
Viii.
Be First-class Person
Whether you are
producing products or rendering services, you must always go first-class.
Essentially, people are not buying your produt or service, they are actually
buying the QUALITY of your product or service.
Businesses which
produce poor quality product don’t last long. According to the female business
tycoon, ‘To be an example to the society, you have to be a first-class person.’
She went on to
explain that the country of Italy is known as the home of best fashion because
its citizens produce quality fashion products including, but not limited to
furniture and upholstery.
She also enthused
that her company maintain high quality standard at all times and that was why
the company continued to thrive.
The lesson here is
that to ensure long lasting success in our business, we must produce and sell
quality product or service. If you give customers/clients quality and satisfy
them, they will keep coming and bringing more prospects to you.
viii.
Read
and Rule the World
The female business
tycoon also attributed her success to reading. Most of what she know and did
were gotten from the avalanche of books she had read and is reading. Her advice
to us was: “You should cultivate reading habit. If you can read, you can rule
your world.”
X
Attract Patronage by Putting in Long Hours
One way of attracting
patronage, according to the CEO, is that one should put in long hours of work.
She said that at the time she was speaking to us, (August 25, 2011), her
company was producing 800,000 sofas within an interval of four months.
Said she, ‘presently,
I am producing 800,000 seatings within four months. When you put in long hours,
people will come to you.’
I think this is very
important because people are looking for business/people that can deliver, that
can meet deadline and that can be trusted.
Xi
Start Small
The CEO started her
furniture business from home. When she started, it was like a joke. People did
not take her seriously. She started with their old furniture they have
abandoned in their home. Gradually, she started making progress until her
company became a big one. Her advice is: ‘All businesses started small. Don’t
expect too much. If you expect too much, you will choke.’
xii.
Effective Marketing
Another success secret
of the CEO that she revealed to us is effective marketing. Marketing plays a
vital role in her business. In addition to constant promotion and
advertisement, she was also in constant touch with her customers. She had their
contacts and so communicated constantly with them. Said she: ‘Get your
customer’s phone numbers and communicate constantly with them about your
business and products.’
Xiii.
Excellent Customer Service
Another success
strategy adopted by this CEO was the excellent customer service her company
renders to all. Below are some of the customer services that she shared with
us:
·
Treat customers –big or
small, rich or poor – very kindly.
·
Listen to customers. Try to
understand their needs and ensure you meet their needs.
·
Keep your promises and
ensure your customers are satisfied.
Dear
reader, I have no doubt in my mind that you have been inspired and motivated by
this article. As someone once said, ‘There is no surer road along the way to
success than to follow in the footsteps of those who have journeyed before us.’
I believe if we can follow the footsteps of this successful entrepreneur, we
will also achieve great success in our own endeavour.
Until
I come your way soon, go and be victorious in your business world!
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