It
is on record that Amazon.com is the biggest online bookstore on earth. But what
perhaps is much more important to us in the field of motivation and personal
development is the foresight and effort of Amazon founder, Jeff Bezos.
In
July 1995 when Bezos set up his online bookstore and started selling books
online, little did he know that he would expand his business to this monstrous
size. Though he knew little or nothing about how his online bookstore was going
to be, he had absolute faith that he would make a big business out of
Amazon.com. Armed with this faith and confidence in himself, he launched
Amazon.com from his garage in Seattle, USA.
Being
a pioneer in online book marketing, it was difficult for Bezos to convince
prospects to patronize his business. But as difficult as it was, Bezos refused
to be discouraged. He kept encouraging himself and holding tight to his belief
that he would make a big business out of his online bookstore.
Bezos
started with books. Later, he added e-books, music, movies, computers/laptops, electronics,
gourmet foods, clothes, sportswear, cameras, tools, hard wares, softwares, etc.
You
will be correct if you say that presently Amazon.com has moved from being the
largest online bookstore to becoming one of the largest online retail stores in
the world. Thanks to the zeal, faith and courage of Bezos who had a thousand
and one reasons to quit, but refused to quit until the tide turned in his
favour.
Dear
reader, what is it you want to achieve? What is that goal you have set for
yourself? Have you been wishing to take the necessary steps for achieving your
goal and yet you don’t seem to know what to do? Or are you having some feeling
of doubt and fear as to the outcome of your venture? Then, practice the
following instructions, and like Bezos, you will succeed beyond your wildest
dreams.
1. Have Enough Faith to Begin
How
do I start a business of my own? The answer is simple: THE WAY TO START A
BUSINESS IS TO START IT. You must first have a clear-cut idea about the kind of
business you want to venture into. When that is settled, you should go ahead to
do those things that must be done to set up your business.
This
is where the problem of many a would-be business men/women lies. They know the
business they can do to succeed, but they lack the courage to launch out. They
are afraid of failure. Some have not yet set up their business, but they are
already nursing the apprehension that people may not patronize their business.
The
fact is: you don’t run any business or worthwhile venture with doubt and fear.
You run business by faith. You just have to force yourself to believe that the
business will turn out well.
SUCCESSFUL
BUSINESSES ARE NOT RUN BY FEAR OR DOUBT; THEY ARE RUN BY STRONG BELIEF – BELIEF
THAT THE BUSINESS WILL THRIVE. UNTIL YOU COME TO THE LEVEL WHERE YOU BEAT YOUR
CHEST AND SAY CONFIDENTLY: “IF I FAIL, LET ME FAIL. IF I LOSE, I WOULD TRY
AGAIN AND AGAIN UNTIL I SUCCEED,” YOU WILL NEVER SUMMON UP COURAGE TO SET UP
YOUR BUSINESS.
As
far as your business is concerned, you don’t have to know the outcome before
you launch out. You can never know the outcome. Nobody can know the exact
outcome of any venture. It is this uncertainty that is freezing people from
venturing out.
Be
that as it may, you don’t have to fold your arms and do nothing. YOU HAVE TO
LAUNCH OUT FIRST BEFORE YOU CAN HOPE TO ENJOY THE BENEFITS DERIVABLE FROM YOUR
BUSINESS. The Book of Success, the Bible says: “He that observeth the wind
shall not sow; and he that regardeth the clouds shall not reap. As thou knowest
not what is the way of the spirit, nor how the bones do grow in the womb of her
that is with child: even so thou knowest not the works of God who maketh all. IN
THE MORNING SOW THY SEED, AND IN THE EVENING WITHHOLD NOT THINE HAND: FOR THOU
KNOWEST NOT WHETHER SHALL PROSPER, EITHER THIS OR THAT, OR WHETHER THEY BOTH
SHALL BE ALIKE GOOD.” (ECCL. 11:4-6) (emphasis mine).
What
matters in business is the courage to launch out without minding the outcome.
Launch out first. Believe that it will turn out well. It is this kind of belief
that enabled Bezos to abandon his lucrative career in finance to pioneer a very
uncertain career in online bookstore.
2. Begin from Where You are and With What
You Have
The
biggest mistake you will ever make is to wait until you have got enough money
before you start your business. Waiting to get enough money can keep you
waiting indefinitely. In the end, you may end up never getting the amount.
Why
wait indefinitely when you can start from where you are and with what you have?
The fact is: you can always start your business from where you are and with
what you have. This is the wisest thing to do, considering the fact that money
cannot and should not be a hindrance to launching your business.
IF
YOU CAN’T GET ENOUGH MONEY TO START YOUR BUSINESS, YOU CAN AT LEAST START WITH
THE LITTLE YOU CAN AFFORD.
Most,
if not all, multinational corporations have their little beginning. They didn’t
just become multinationals overnight. That is what some people don’t seem to
realize. They once started from the scratch.
They
started from so little beginning that people thought that the businesses would
die a premature death. But with time and patience, the businesses grew to
become financial empires! Think of corporations like Microsoft, Motorola, Dell
Computers, Coca-cola, Adidas, etc.
They
had their humble beginning but they never remained small. They grew larger and
bigger with time. It is not bad to start small. This is the normal way to start
a worthwhile venture. You start small and grow gradually. What is, however, bad
is remaining small without making effort to grow larger and bigger.
Bezos
started Amazon.com from his garage. He did not go for an expensive warehouse
and office, if at all he had the means of doing so. Rather, he made do with
what he already had.
YOU
DON’T NEED MUCH TO START. YOU CAN ALWAYS MAKE DO WITH WHAT YOU HAVE. YOU CAN
ALWAYS START WITH SOMETHING NO MATTER HOW LITTLE. YOU JUST NEED TO SIT DOWN AND
CUT DOWN YOUR EXPENSES, ACQUIRING ONLY FEW ESSENTIAL FACTORS OF PRODUCTION
WHICH YOU CAN AFFORD AT THE MOMENT.
It
takes humility to start from where you are and with what you have. But remember
that humility comes before honour. Don’t let money be an excuse. IF YOU CANNOT
GET ENOUGH MONEY TO START YOUR BUSINESS, START WITH THE LITTLE THAT YOU HAVE OR
THAT YOU CAN AFFORD.
The fact
is: if you cannot start with the little that you can afford, even if you have
enough money, you may still not be able to start. This is because even with
enough money, you may still be complaining that it is still not enough. Money
can never be enough.
As
you start from a humble beginning, many people who have no faith and cannot see
beyond your little business will try to discourage you. They will wonder why
you have to start small. They would say it is demeaning to start small. In their
negative opinion, it is better you don’t do anything at all than to start
small.
But remember
this wise saying: “WHAT YOU IGNORE OR TREAT WITH LEVITY IS WHAT YOUR CONTEMPORARIES WILL
USE TO SURPASS YOU IN LIFE.” Never look down on what you do! The journey of a
thousand miles begins with a step. Take that step today! You will be glad you
did!
3. Believe You Can
Si,
se puede is a Spanish expression which means “Yes, it can be done,” “Yes, it is
possible,” “Yes, we can,” or “Yes, we are able.” Belief is the determining
factor for your success in any venture. IF YOU DON’T BELIEVE IN THE SUCCESSFUL
OUTCOME OF A VENTURE WHICH YOU ARE EMBARKING UPON, IT WOULD BE EASY TO QUIT. IF
YOU DON’T BELIEVE YOU CAN MAKE IT, YOU ARE CAUSING DAMAGE TO YOUR LIFE AND
DESTINY. The Bible says: “If ye will not believe, surely ye shall not be
established.” (Isaiah 7:9)
Unbelief
is like the OFF button of a computer/laptop which shuts down your mental and
spiritual power system. If your mental and spiritual powers are shut down, you
are finished.
Draw
on your mental and spiritual powers by always exercising the faith that you
will make it big in your business. Do not walk by your senses; walk by faith. BUSINESSES
ARE RUN BY FAITH. THE KIND OF FAITH THAT PREVAILS IN THE BUSINESS WORLD IS THE
FAITH THAT NEVER QUITS.
The
fact that others failed in a business does not mean that you also will fail in
the business. You can succeed where others failed. You can break records that
are yet to be broken. You can thrive where others have quit. You are not
destined to fail. You fail only if you quit.
YOU
CAN SUCCEED WHEN NOBODY BELIEVES IN YOU, BUT YOU CAN NEVER SUCCEED IF YOU DON’T
BELIEVE IN YOURSELF. You are born to be an overcomer. God has already equipped
you with the wherewithal. The Bible says: “This is the victory that overcometh
the world, even our faith” (I John 5:4).
The
main weapon you need to live a victorious life is FAITH. The same faith weapon
is what you need to achieve great success in your business. The message for you
today is: si se puede! Yes, you can.
Yes, you are able. Never allow doubt to shut down your belief system. You are
never finished as long as you are willing to hold tenaciously to your faith.
Others
may have cause to doubt. Others may have cause to quit. But NOTHING SHOULD
CAUSE YOU TO DOUBT OR QUIT. Any time the feeling of doubt comes up and you feel
like quitting, let this Spanish expression rekindle your faith: si, se puede!
CONSTANTLY
REMIND YOURSELF THAT YOU ARE ABLE. REMIND YOURSELF THAT IT CAN BE DONE. AS LONG
AS YOU HOLD UNTO YOUR BELIEF, EVERYTHING IS POSSIBLE!
In
the realm of faith, all things are possible. Faith makes the impossible
possible. This is why you must operate in the realm of faith at all times.
And
until I come your way soon, ONLY BELIEVE, ALL THINGS ARE POSSIBLE TO HIM THAT
BELIEVES. I speak this word of encouragement to you: SI, SE PUEDE!!!
PS: part two of this article will be coming
your way soon. Watch out for it and make sure you don’t miss it!
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